Project Commissioned by
The Regional Committee for Equal Opportunities and developed within
Produced by NAS - New Animation in Sardegna (the permanent workshop for training and production of 2D animation projects for film and series). NAS was established within the Sardegna Film Commission Foundation.
Role: Art direction and coordination of the design and animation team
PROJECT
FUORI FORMA means "OUT OF SHAPE" in Italian language.
The campaign wanted to use animation to promote social issues such as cyberbullying, inclusion, and body positivity;
The target audience for the campaign were 'tweens' kids, (around 12 years olds),
The communication style was tailored to a language they engage with daily, fast paced, fun, colourful with a catchy audio.
Platform: TikTok reels.
Project Description:
After in-depth research with the team, during which we explored the different forms of bullying and the challenges faced by this age group, I developed and designed three main characters to represent diversity.
The shapes that appear around and interact with the characters symbolise societal constraints — expectations about how you should look or the labels often imposed on children.
The characters do not “fit” into these shapes, representing the idea that we are all different and do not need to conform to a predefined mould to be accepted. The attempt to fit into these shapes can instead lead to feelings of sadness or exclusion. This is where the characters begin to break the shapes and create new ones, each unique and different.
The educational message is that we are all different, come in many shapes and forms, and are perfectly fine just the way we are.
Italian version:
FUORI FORMA
Commissionata dal Comitato Regionale per le Pari Opportunità e realizzato all’interno di NAS - New Animation in Sardegna, il laboratorio permanente di formazione e produzione di progetti di animazione per il cinema e la serialità. NAS nasce all’interno della Fondazione Sardegna Film Commission.
Per la Commissione Pari Opportunità è il primo esempio di utilizzo dell'animazione per la promozione di tematiche sociali come il cyberbullismo, l'inclusione e la body positivity; è stato progettato come un video di TikTok: il target della campagna sone studenti e studentesse nella fascia d’età dei dodici anni, la comunicazione è impostata su un linguaggio con il quale si confrontano quotidianamente.
Credits:
NAS - NEW ANIMATION IN SARDEGNA
DIREZIONE ARTISTICA
Manuela Fiori
STORYBOARD: Giulia Pes
DESIGN: Maria Elisabetta De Falco
RIGGERS:
Cristina Fallaci, Luca Floris
ANIMATORI (2D animators):
Savio Lo Vacco, Sara Corbioli, Roberto Sanna, Leonardo Cordio
CONSULENZA PEDAGOGICA (Pedagogical Consulting): Cinzia Secci
REFERENTE DI PROGETTO (Project manager): Chiara Lamieri
COORDINAMENTO (Projects Coordinators):
Alessandra Manca, Barbara Pirisi, Luca Tuveri, Riccardo Atzeni
